Gandhi Inspired Stories

The Power of Collaboration

A person named Hari, from a rural area of Rajasthan has been to a city for the first time. Being curious, he explored many places from the slums to the upscale areas and was really amused by the huge shopping malls where he was awestruck by the imported shoes, but was even more surprised looking at the price tags.
He started to think, how foreigners are selling their products for higher prices in India where Indians are still struggling to build market for their products.
Then he had started discussing with the local craftsmen and shoe makers in Jaipur to understand their problems and why they are failing to sell their products at a better price. Then he realised that its lack of collaboration between the craftsmen, marketing platforms and within them.
After which he has gathered all the craftsmen together and tried explaining the major drawbacks in their business and further, he succeeded in making them realise. In fact, they have realised the value of their own products and how the Indian culture and crafts can influence the Indian as well as the international market.
Later, all of them decided to start a small-scale production with the help of the government and local banks. After 2 years, the company has spread all over the nation providing the best footwears which can be affordable by all the economical classes of India and later their products have topped the international market. Thus, spreading Indian crafts all over the world and also increasing the Indian economy.